Imminent Death of Adobe Flash

My fellow Flash developers, this post’s title and the post is not to start a new flaming war on the subject, it’s just an opinion which you may or may not agree with.

I posted some of the following ideas in a private forum, so I thought I’d just save some typing and add some more thoughts in original forum post(s) and publish here on my blog. This post is also long overdue, so here it goes.

I think Flash is really a strong brand and awesome technology. There are certain things Adobe have done wrong in terms of strategy and vision for this technology.

Macromedia and later Adobe pushed Flash Player too hard on mobile devices. Back in 2005 when I won a t-shirt from Flash Lite competition, all the developers sent a clear message to Flash team, that on mobile, Flash apps are the future, as all the apps submitted were installable apps on Symbian OS, not mobile browser based.

Flash’s experience in mobile browser was too bad, there were no contents optimized for mobile, and Adobe tried to run existing content in mobile browser, which failed miserably. So we saw Steve Jobs’s thoughts on Flash. Which I agree to, also for lazy engineers part. The focus should’ve been on installable mobile apps from the start. For same reason Adobe had to pull the Android version. I do not see why Flash team failed to see it early.

I also noticed that Flash product team tried hard to sell the Flash Player / AIR to ODMs to embed / pre-install in devices. They did for some, like Nokia / Blackberry. Idea was a clear fail from start, as there was no way to update Flash Player / AIR until ODMs releases an OS update. Also the failed idea to get share of revenue from Flash Player based games/apps if a developer makes more than a million in a year. That was just crazy.

Pretty late, Adobe recognized and thought, oh! we should package the runtime with the app, so it will run correctly with its required version of runtime, and not depend on ODMs (we made a product SWF2Go in 2007 which did this). I can’t believe what sort of people were in Flash team who did not recognized this from the very start where I personally sent emails to Flash team, managers with same idea, am sure many other developers may have asked them the same.

Now in current situation, the only bad name Flash gets is from its Flash Player in the browser. What Flash team can do now is to split the player, one only with AS2 support, which I believe is the root cause of most security issues, and one with only AS3 runtime. This should’ve been the strategy from the start. But Adobe kept two runtimes in same player. Continuously improving on AS3 version, and deprecating the AS2 version.

We need tons of new language features in AS3, not just renamed APIs. Look at C# for example, evolution from v1 to latest. And this is really important moving forward. I do not see any new language features since AS3 was introduced with Flash Pro CS3. Here I’d like to share a post from Dave Yang’s FB feed, which summarizes exactly my point about why I and many other Flash developers held on to AS2 for too long.

DaveYang-FB-Post-Programing

For installable apps, AIR needs to drop HTML (webkit) and just keep AS3. I have not seen a single AIR app which is done with HTML, it’s a useless feature which wastes bytes with every deployment. All I see is AS3 apps and games in stores, so I always think why there’s this HTML thing in AIR, when Adobe also promotes another product PhoneGap, which does the same thing, makes mobile apps with HTML. Can anyone from Adobe tell me why AIR needs HTML support?

Also, AIR needs to support more platforms if it needs to gain some ground in future, i.e. Windows Phone / Mobile support which is top requested feature, but it seems that no one at Adobe cares anymore.

flash-cs3

Now Flash Pro, this tool was awesome until CS3. Even before that there were versions which didn’t come with new features but just re-write of the Panels system. I’ve seen so many versions of Flash Pro which just did that. The team wasted time in re-writing Panels system, instead if improving on or adding new useful features. For example, the Info Panel did not show real-time X, Y and other details when mouse was held down (fields just froze until mouse is released), until I filed a feature in CS4 (I was first time in beta), and it was implemented in CS5.5. Two versions later, because team were re-writing the Panels (lazy engineers as Jobs pointed out). Unbelievable.

There are tons of things which Flash Pro team can bring, return to the core idea which made Flash popular, Design, Timeline, Animation and Scripting them. Each of these features Flash Pro can borrow ideas from other tools. And even they can come up with a new version in one iteration which can be so new and feature rich, many designers and developers will appreciate and will upgrade for sure.

I see why Flash is dead as there’s no revenue coming from this investment for Adobe. I.e. Flash Pro CC, most are holding back on CS6 or older versions like myself. AIR is free and a developer can use AIR SDK with free FlashDevelop or other tools to make apps, so Adobe do not get anything for their investment going forward with AIR. Flash Player team also gets a bad name when we see some security issues now and then, again there’s not much revenue from Flash Player (other than the Flash Player install page which keeps trying to install some useless software along).

Update 1:

Another reason, that all my Flash developer contacts from 2004 onwards have moved on to something else around 2010-ish. Some switched technology, some even on different directions doing amazing 3D printing, embedded hardware stuff.

What Adobe needs to do is to make Flash Pro, the tool so feature rich, so awesome that developer buys a copy, like the old days of Flash 5. Make the app store prominent and attractive to developers, to buy and sell pre-built assets ready to use in projects or to extend the editor.

unity3d

Unity is a perfect example Flash team can follow. Look how they’ve not wasted time in re-writing panels, but they made Unity Editor so open that there’s a whole ecosystem for extensions. And brilliant idea of selling pre-built assets. They are making tons of money from this idea. They were able to give away free version of Unity, along with a perpetual or subscription version and cloud build. I see great strategy to make revenue from tool, and the assets store for developers. I am using free version, but I have bought extensions, from which they got something. Maybe in future I might go for Pro version as well.

There’s still time, and if Adobe can make and follow good strategy, which I currently don’t see (hence the post’s title), they can come back in game again.

BTW, about me, I am developing with Flash since 1998 (ver 3/4). Done great stuff with Flash, contributed to Flash Player (no credits) and Flash Pro (top beta tester, CS4 to first CC), and developer of SWF2Go.com, Flash Lite to Symbian app maker.

Would love to hear what you think about Flash and its future.

// chall3ng3r //

Updated SVG2Go and PlayBook Icon Maker now live!

Finally I got some time to do the most requested updates to our online icon makers, SVG2Go for Symbian devices and PlayBook Icon Maker.

They are really helping a lot of developers and we have been receiving many suggestions and appreciation from around the world. And we thank you all.

We have so far 1800+ SVG-Tiny icons created for Symbian apps, and they include icon for games like Angry Birds Free version as well. And 2700+ icon for the PlayBook apps.

There are two major new things in this update.

  1. Option to enable a background fill color. This is also useful when you are dealing with a transparent icon which is hard to see on that checker-box in the preview area.
  2. Icon selection box and loaded image is opened centered by default. We have noticed many users confused that the selection box doesn’t move from the top-right corner. Well, it does and user can use Arrow Keys to fine tune the selection.

Click the screenshots below to start SVG2Go for Symbian or Icon Maker for PlayBook.

iconmaker-svg2go

iconmaker-playbook

Do let us know what you think about these new updates and any more suggestion you may have for future updates. Also, we’d be glad to hear for which of your apps you used our icon makers.

// chall3ng3r //

Android Player for BlackBerry PlayBook – Virtual Keys

You might already know Android Player for BlackBerry PlayBook was leaked recently. It looks like pretty much intentional leak just to keep in the news while they work as slow as they can to complete it.

Anyway, I found the required files on CrackBerry forums and gave it a try. At first couple of attempts, after waiting for minutes I got some JAVA socket exception errors, but on third try, it went all fine.

The first thing I did was setup my email account so I can finally use PlayBook for some professional use, rather than just watching movies in spare time.

I was able to sync my Google Apps email, calendar and contacts easily using Android Player for PlayBook. However, there are not buttons to navigate. There’s a left to right swipe gesture on bottom bezel which works as Back command and swipe down for Options command on Android.

later, I explored the sys.android.bar and found there are actually "Virtual Keys" as PNG files for portrait and landscape orientations. So, I took a screenshot of Browser running in Android Player and Photoshop-ed the Virtual Keys PNG image on the the PlayBook screen just to get the idea how it’s gonna look. See for your self in bellow screenshot.

playbook-android-player-keys

playbook-android-player

Looks nice, and it will be quite easy to navigate within Android Player with these standard Android buttons.

I think this is a great idea to allow Android apps run on PlayBook, as we have already seen how slow RIM is coming up with native email client, which gives us the idea how future updates going to come.

Just couple of days ago I was asking from a local mobile gadgets shop to exchange my PlayBook with a Samsung Galaxy Tab. Good that I didn’t went all the way to exchange it :D

// chall3ng3r //

PayPal Why You Do This To Me?

The story begins in mid 2008 when I was on a 1 year contract position, working as Mobile Specialist in Germany. I opened up my first ever PayPal account and happily linked it to my German bank account. Everything was working flawlessly.

I made few purchases using PayPal, and also I managed to sell my Nokia N96 to get Nokia 5800XM (Nokia’s first touch input device) using eBay, and received payment of it in my PayPal.

When my contract was over, I started to roll my stuff, and found out from my German bank (Dresdner bank at that time which was in-transition to merged with Commerzbank) that I can keep my account open and use it from overseas via internet banking. I was really happy, that I can still use PayPal and my future European clients can pay to my German account easily.

I headed back to my homeland Pakistan in May 2009, and kept using PayPal for small payments for our web hosting services and domain name renewals. My same PayPal account is also used to accept payments from 99designs.com where my younger brother Najam has won some logo design competitions.

As some of my fellows in Flash and mobile developer communities know that we have recently published couple of apps for BlackBerry PlayBook, and we got quite a success from them so far. The payments of App World are also sent to my PayPal as it’s the only option for App World developers.

In last week of June 2011, I received an email from PayPal that my yearly money receiving limit is reaching (2500 euros) I was at 1800 euros from (August 2010). They asked my proof of identity and proof of address. I sent them a copy of my Passport and my recent German bank statement which shows my current address.

The address didn’t match the address in PayPal profile, as I never updated it in PayPal because Pakistan is not in countries list. So, I tried to add the address in PayPal profile and sent them the statement again. I called the PayPal (Ireland) support as well, as they deal with German PayPal accounts. They told me that I should wait for reply via email.

Now, I got a reply, that says:

After reviewing your PayPal account, we’ve determined there to be excessive
risk involved and would like to begin parting ways in a manner that is
least disruptive to your business.

I logged in to my PayPal account and found one additional note:

This limitation cannot be appealed.

Googled it and found that this is it. I cannot use PayPal anymore. Even I have a German bank account which legally allows me to use it from anywhere, and I am providing my proof of ID and correct address, PayPal don’t want to use my account anymore. There were no complaints filed against my account in past. It’s a clean PayPal account with limited number of transactions.

We recently planned that we exclusively target PlayBook device for our current development as there’s really lack of quality and good looking apps and games. Making our chances more than double compared to already filled iPad and Android markets.

We have been forced to stop here. It’s an unfortunate situation. PayPal for some reason does not support Pakistan, while they support many other Asian and African countries which are almost equal to or even worse than Pakistan’s political or stability situation.

I would have never used PayPal more if App World allowed to directly send funds to my local bank account. For now, I am thinking of asking a German friend who can accept my payments from App World for a month or two, then we are going to pull back from App World until they start paying directly to bank account.

I think it’s time that I start finding a job overseas again :/

Update “€œ Aug 2011

Okay, my PayPal account is now permanently blocked. PayPal opened it for 3 days again to let me withdraw my remaining fund to my linked German bank account. Now I’m done with PayPal.

I got the good news from RIM as well, as they agreed to offer me direct transfer of funds to my bank account. They sent me a contract, and it’s currently in progress of being activated.

We are now back on AppWorld development, and have couple of apps under development to the PlayBook. Thanks for RIM for listening to us.

// chall3ng3r //

Icon Maker for BlackBerry PlayBook is now live!

If you are following my recent tweets, you might have noticed that I am working on some applications for upcoming BlackBerry PlayBook tablet. So far, I am having fun developing for PlayBook using AIR SDK.

I noticed that the icon requirement for BlackBerry PlayBook AIR SDK are a little complicated. Developer have to make an icon of 86×86 pixels PNG, but he must not fill the entire area with graphics. Developer have to keep his graphical contents inside 77×77 rectangle so it could look similar in size to other application icons on PlayBook.

BTW, 77×77 is an odd size for 86×86 icon. As on the two sides (top-left) the transparent buffer is 5 pixels, and on remaining two sides (right-bottom) it becomes 4 pixels. Out of center by one pixel.

So, I thought we tweak our SVG Icon Maker tool for Symbian applications, to make icons for BlackBerry PlayBook as well. And of course, we did take care of that odd 77×77 size by using 76×76 selection rectangle.

Now you can create great looking icons for your BlackBerry PlayBook tablet games and applications right from your web browser!

Start using Icon Maker at: http://www.orison.biz/apps/playbook-icon-maker/

And as usual, below are couple of screenshots of the Icon Maker in action.

icon-maker-screenshot

icon-maker-screenshot2

Do let us know you feedback or suggestions so we can keep improving it in future.

// chall3ng3r //